Marketing for Accountancy and CPA Firms
Keeping clients informed. Generate interest. Build your brand identity
A new CRM initiative is often started by the marketing department due to their frustration with the limited access to good quality, targetable data within their accountancy firm. Without a CRM, firms will often send bulk email to everyone in their database whether it’s relevant or not. Or worse, not sending out content when it matters.
In summary, marketeers are more effective when they have easy access to up to date client information that is kept clean and accurate by all stakeholders.
- Event marketing
- Email marketing
- Newsletter distribution
- Targeted partner/principal activities
Compiling lists of people in FibreCRM is a game changer for a busy marketing department.
- Never forget to add someone that should be on a list
- Always ensure that only the right people are on the list
- Automatically maintain a list based upon a predefined set of conditions
- Automatically sync lists to/from your email marketing platform
FibreCRM works seamlessly with Campaign Monitor ensuring your marketing campaigns are directed to the right people.
- Auto-sync lists and custom fields
- Create and maintain segments
- Synchronise campaign, open & click rates
- Manage unsubscribers and ensure unusbscribers are not sent content
A powerful campaign manager in FibreCRM ensures your marketing team can manage event invitations.
- Create online/offline events
- Build attendee lists
- Track acceptance, attendance, walk-ins
- Capture event feedback
In today’s turbulent times, many firms are turning to webinar software. FibreCRM integrates with the leading webinar platform GoToWebinar. The integration streamlines the transfer of data from your webinar event.
- Sync attendees
- Present event activity such as feedback and polls in FibreCRM
No need for external surveys. FibreCRM has its own built-in survey solution enabling you to send surveys and see results with ease.
- Net Promoter Score (NPS) surveys
- Send surveys automatically (e.g. on job completion)
- Send en-mass to a segment of people
- View client feedback history
Whitepaper: The Integrated Practice
The one overlooked problem holding progressive accounting firms back and what to do about it.